For any eligible product, the AI analyzes:
Product type
Category
Vendor
Unit cost
Retail price (if available)
Trade discount depth
Industry norms
Then it recommends:
A markup percentage
A client price
Confidence level
Supporting reasoning
This removes guesswork from pricing and protects your margins.
Where to Find It
Open a Project.
Open a Product.
In the Financials section, look for:
The ✨ icon next to markup or client price, or
The “Suggest Markup” button.
The product must have a unit cost entered to qualify.
What You’ll See
After requesting a suggestion:
Suggested Markup %
Suggested Client Price
Confidence Level (High / Medium / Low)
Industry Benchmark Range
Reasoning Summary
Example:
Furniture typically carries 40–60% markup. Based on vendor and cost, 55% is recommended.
How It Helps
AI Markup Suggestions helps you:
Stay aligned with industry standards
Avoid underpricing
Protect margins
Maintain consistency across categories
Save time researching markup norms
Price faster without spreadsheets
Instead of calculating margins manually or referencing old pricing sheets, the AI gives you an instant recommendation backed by industry logic.
Best Practices
Use for new products when unsure about markup.
Use when working with unfamiliar vendors.
Apply high-confidence suggestions directly.
Review medium/low-confidence suggestions before applying.
You can always adjust pricing manually after applying.
Important Notes
Suggestions are cached for 7 days.
You may refresh (if available) for a new recommendation.
Always review pricing before presenting to clients.